期刊刊名：國立虎尾科技大學學報 　 卷期：35卷3期

篇名出版日期：2021年4月1日

作者：Ching-Huang Wang, Yi-Ting Tsai, Ting-Ci Zhuang, Shu-Han Zhang, Yen-Tzu Chou, Chin-Ling Chao,王清煌,蔡宜庭,莊庭慈,張書涵,周晏慈,趙沁駖

語言：English

關鍵字：online questionnaire, Uber, Uber user, Taiwan,線上問卷,優步（Uber）,優步使用者,台灣

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摘要：
The motivation of the current study originated from the fact that the population of Uber users has been increasing in Taiwan. Thus, the study was conducted to explore the voices of 247 people (M=105; F=142) who had experience of using Uber transportation services in Taiwan. The research question was: What attitudes did Taiwanese people with the experience of taking Uber rides hold toward Uber from the perspectives of all the participants, age, career, education, monthly income, and vehicle ownership? Data were collected via an online questionnaire and analyzed through Excel. The results of the study indicated that (a) Uber users tended to have strongly positive attitudes towards Uber, (b) More female than male participants used Uber, but their attitudes towards Uber were the same or similar, (c) In terms of career, businesspersons' and homemakers' satisfaction ratings of Uber were less than the other career groups', (d) The group aged between 51 and 60 and that aged over 60 had less Uber satisfaction than the other age groups, (e) Participants with higher education status tended to have stronger positive attitudes towards Uber than those with lower education status, (f) Up to 90%, with the average percentage of all the items, of the group who earned less than NT$20,001 per month tended to be satisfied with Uber, and (g) The participants who owned their own vehicles and those who did not own their own vehicles had the same or similar Uber satisfaction.

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