期刊刊名：黎明學報 　 卷期：32卷1期

篇名出版日期：2022年1月31日

作者：Chung-Tai Wu,吳宗泰

語言：English

關鍵字：Environmental safety, Good image, Price, Service quality, Self-fulfillment, Personal relationship,環境安全,良好形象,價格,服務品質,自我實現,人際關係

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摘要：
The paper studies attributes seniors consider when selecting a leisure park to visit. Six attributes were derived from factor analyzing 265 acceptable sample returns: “environmental safety”, “good image”, “price”, “service quality”, "self-fulfillment”, and “personal relationship”. Several demographic significances were identified from analysis of variance. Most notably, female seniors view “environmental safety” and “good image” significantly higher than their male counterparts do when selecting a leisure park. Senior without a marital partner tend to value “good image” and “price” more than those with a marital partner do when deciding on a leisure part for visitation. Seniors aged 71-75 would value “personal relationship” significantly more than seniors of other age groups do. Seniors who walk as their primary transportation also weigh “personal relationship” significantly more than seniors using other transportation do. Seniors receiving more monthly pension tend to regard “self-fulfillment” higher than those receiving less monthly pension, which coincide with the popular belief that people with higher financial resources tend to seek out more spiritual fulfillment than those with less financial resources. Only one demographic profile, by educational level, did not render demographic significance among the six attributes of leisure park selection.

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