期刊刊名：Asian Journal of Arts and Sciences 　 卷期：1卷2期

篇名出版日期：2010年12月1日

作者：DONG-JENN YANG, JAY M. WU,KUAN-I WANG

語言：English

關鍵字：relationship quality,relationship value,purchasing intention,retailing

被點閱次數：7次

閱讀時間：725sec

摘要：
Due to the increasing globalization of the marketplace, understanding consumer culture has become a most critical issue. The purpose of this study is to review the past literature and propose a model of “quality-value-purchasing intention.” This study examines this model by focusing on 7-Eleven convenience stores in Japan, Taiwan and the USA. A total of 156 college students from Waseda University in Japan, Cheng Kung University in Taiwan and the University of California, Los Angeles (UCLA) in the USA were recruited as participants. The results indicate that the USA's consumers relate quality and relational value as well as retail trade purchasing intention with forward influence relations. Moreover, relational value takes on an intermediary role in Japan, but not in Taiwan.

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