期刊刊名：人文暨社會科學期刊 　 卷期：5卷2期

篇名出版日期：2009年12月1日

作者：YUAN-DUEN LEE,YENDER MCLEE,TANG-TING WANG,李元墩,李元德,王堂亭

語言：English

關鍵字：international marketing, network of knowledge, co-citation analysis,國際行銷,知識網路,共引用文

被點閱次數：10次

閱讀時間：123sec

摘要：
The aim of this research was to explore the theoretical essentials of knowledge production in international marketing reports from a dataset of 682 journal articles. A computer-aided co-citation network analysis of 15,960 citations, meticulously voted on by more than 10,000 authors, traces the historical timeline of the developmental paths and paradigm shifts in international marketing studies. We ranked overall first-author, article and journal citations for the ten-year period 1997–2006 and mapped this co-citation network of knowledge by analyzing the centrality of the top 30 articles during this period. This study not only traces international marketing development more clearly but also offers potentially useful information for researchers in planning their future studies in this area.

　　　　　[全文下載]