期刊刊名：育達科大學報 　 卷期：32期

篇名出版日期：2012年9月1日

作者：賴宜弘

語言：English

關鍵字：The Electronic Toll Collection,Technology Acceptance Model,Theory of Planned Behavior,電子收費系統,科技接受模式,計畫行為理論

被點閱次數：3次

閱讀時間：108sec

摘要：
The Electronic Toll Collection (ETC) is part of the Intelligent Transportation System (ITS). It is an information system that makes drivers install On-Board Units (OBU) or eTag and charges vehicles as they pass through a tollbooth without stopping or slowing down. The current ETC is a toll-based collection system in Taiwan. Despite the potential benefits for reducing traffic congestion, the utilization rate of ETC for drivers has been lower than expected. In order to alleviate traffic delay in tollbooths and consider equity principle in toll collection, the electronic distance-based charging system (EDBS) will be implemented overall on freeways. Because of the low utilization rate of ETC in Taiwan, this study wanted to explore the factors affecting the attitude and behavior intention of ETC service adoption. Based on technology acceptance model and the result of this study, it could be finding that the perceived usefulness and the perceived ease of use are positively associated with users’ attitude toward using. A useful and ease of use ITS product can improve users’ attitude of using it. Based on theory of planned behavior and the result of this study, users’ attitude is positively associated with behavioral intention. Subjective norm and perceived behavioral control are not positively associated with behavioral intention significant. So users’ attitude played an important role in using ETC. Besides, perceived usefulness and perceived ease of use are positively associated with behavioral intention indirectly.

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