期刊刊名：國立虎尾科技大學學報 　 卷期：31卷2期

篇名出版日期：2013年3月1日

作者：顏宏旭,林智惠,Hung-Hsu Yen,Chih-Hui Lin

語言：English

關鍵字：Cultural Landscape, Industrial Heritage, Regeneration, Sugar Mill, Cultural Tourism,文化景觀,產業遺產,再生,糖廠,文化觀光

被點閱次數：13次

閱讀時間：1030sec

摘要：
The Bureau of Cultural Heritage, Ministry of Culture conducted the Industrial Heritages Regeneration Project to preserve the cultural landscape of industrial heritages and help the rebirth of these old sugar mills. This research first adopted the focus group to identify the value of industrial heritages; following by conducting an on-site questionnaire survey (Hu-Wei sugar mill and Si-Hu Sugar Mill) to ascertain the value of the industrial heritage sites and the willingness of tourists to pay for visiting the sugar mills. 339 valid questionnaires were collected. The Exploratory Factor Analysis using SPSS 16.0 was adopted to identify the value factors of these industrial heritage sites. The EFA results showed that visitors’ industrial heritage perceptive values toward the sugar mill have 7 dimensions: Symbol, Tourism, Archaeology, Economy, Product, Environment, and Aesthetics. The total variance explained was 65.7%. Moreover, the average amount the tourists were willing to pay (WTP) for the preservation of the sugar mills was 182 NT dollars (about 6 U.S. Dollars). The overall traveling spending is 273 NT dollars (about 9 U.S. Dollars). The regression analysis also found visitors’ industrial heritage perceptive value did not affect tourists’ WTP and the travel spending. This indicated the prediction of visitors’ perceptive value to WTP and travel spending is weak.

　　　　　[全文下載]