期刊刊名：吳鳳學報 　 卷期：19期

篇名出版日期：2011年12月1日

作者：Chia-Chia Lin, Ying-Shao Lin

語言：English

關鍵字：Green consumption attitudes, Consumer behavior, Resort hotel

被點閱次數：4次

閱讀時間：420sec

摘要：
The purpose of this study was to investigate the resort hotel tourists' green consumption attitude. Questionnaires were used in this survey research and were distributed to subjects derived from non-probability convenience sampling. 240 tourists in resort hotels of Alishan area were surveyed, 182 questionnaires were given back with return rate of 76%. Descriptive statistics, independent t-test and One-way ANOVA are furthered used to analyze collected data. The results showed that no significant difference exists between different genders regarding green consumption attitude. However, the significant difference did exist among different age and martial status groups(P

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