期刊刊名：中州管理與人文科學學刊 　 卷期：2卷1期

篇名出版日期：2012年12月1日

作者：楊英杰,楊菁倩,楊奕源,林修正,Ying-Chieh Yang, Ching-Chien Yang , Yi-Yuan Yang, Shiou - Chen Lin

語言：English

關鍵字：Self-service technologies, Technology readiness, Social pressures,自助式科技服務(SSTs),科技準備度,社會壓力

被點閱次數：1次

閱讀時間：1sec

摘要：
With the high global competitiveness in many industries, self-service technologies (SSTs) in the context of service provision are recognized as more effective and important technologies to minimize investment costs and maximize service quality. By means of reviewing and integrating literature in several fields, the paper attempted to provide an understanding of this relationship in terms of the links between SST characteristics, consumer technology readiness, social pressures, and SST adoption. Eight hypotheses from a conceptual model developed to predict and explain consumer intentions towards SST usage were tested. Through structural equation modeling, findings significantly supported all hypotheses. The impacts of SST characteristics, consumer technology readiness, and social pressures on SST adoption were confirmed. Besides the empirical confirmation of the hypotheses given, finally, there were several practical implications for service marketers and future research directions for scholars.

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