期刊刊名：南榮學報 　 卷期：15期

篇名出版日期：2012年5月1日

作者：徐郁倫, 吳嘉浚, 王聖文,Yu-Lun Hsu, Chia-Chun Wu, Shen-Wen Wang

語言：English

關鍵字：Human Resource Management (HRM), Patagonia, Recruitment, Retention strategies, Enviormentalism

被點閱次數：1次

閱讀時間：2sec

摘要：
Strategies on human resource management (HRM) have been a rough project for most business firm operators, especially on recruitment and employee retention. Since 1972, Patagonia, a local apparel company now represents the famous “Environmentalism” organization worldwide, and the strategies on how they recruit and retain employees turn out the major reason what drives it to success. This study applies the qualitative research method, mostly on deep investigations on the Patagonia, and alternative resources to approach and draw the practical HRM strategies for management level for re-think the way to sustain employees with highly motivation.

　　　　　[全文下載]