期刊刊名：全球商業經營管理學報 　 卷期：2期

篇名出版日期：2010年9月1日

作者：林春財, Chun-Tsai Lin

語言：English

關鍵字：Automobile Industry, PEST analysis, Porter's Five Force, Diamond Theory,國家競爭力,五力分析,馬來西亞汽車,韓國汽車,PEST

被點閱次數：2次

閱讀時間：664sec

摘要：
This essay intends to explore how these industrial policies affect the competitiveness of the automobile industry in Malaysia and South Korea. By applying the PEST analysis, this paper will examine the different industrial policy directions of the two case study countries from historical perspectives. Afterwards, by applying Porter’s Five Force and Diamond Theory, ‘how the different directions affect the current performance’ will be examined. Finally, some suggestions for future improvement will be discussed according to the research results.

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