期刊刊名：全球商業經營管理學報 　 卷期：9期

篇名出版日期：2017年9月1日

作者：蔡政宏,李欣

語言：English

關鍵字：Service innovation, Key successful factors, AHP, Hospital industry,服務創新,關鍵成功因素,層級分析法,醫療產業

被點閱次數：5次

閱讀時間：90sec

摘要：
The hospital industry is considered to be the most significant type of health care institution providing patient treatment with specialized medical and nursing staff and medical equipment. Because of its ability to provide revenue and satisfy the needs of the consumers. There is huge competition in the hospital industry so to be able to maintain or improve their market positions and reputations; they need to develop product and service innovations. It is not difficult to copy the innovation ideas from each other, but they have to think about the very special service for the special target market. The service innovation raises attention, helps positioning, brand recognition and differentiation. The purpose of this study aims to investigate the services innovation key success factors of the hospital industry. And further intends to find out the real factor of service innovation from the consumer that will make the hospital industry to be successful. In this study, the researcher used the Analytical Hierarchy Process method to determine the most important factor of service innovation in the hospital industry and the comparisons of each factor. By using the data collected randomly from 12 participants include experts, and high involvement consumer via AHP questionnaire, findings indicate that the most important factor that greatly affects the hospital industry service innovation is the process through efficient service followed by the technology and product & service.

　　　　　[全文下載]