期刊刊名：全球商業經營管理學報 　 卷期：10期

篇名出版日期：2018年9月1日

作者：Cheng-Hung Tsai, Korraphak Suraseree,蔡政宏,卓美

語言：English

關鍵字：Organizational identification, Organizational commitment, Customer-oriented service behavior,組織認同,組織承諾,顧客導向服務行為

被點閱次數：1次

閱讀時間：37sec

摘要：
Concerned with the psychological and sociological aspects of group behavior. Organizational behavior raises the question of how attitudes and behavior are influenced by psychological relationship between the individual and the organization. This study offers a series of propositions derived from prior study related to the field of organizational behavior, psychology and management. The purpose of the study is to examine the relationship among organizational identification, organizational commitment and customer-oriented service behavior. The constructed framework will be useful for organization to understand and improve employees' behavior toward their organization through identification. A total of 102 questionnaires were collected from the Rojjanin Garage. The result shows that the organizational identification is positive significantly impact organizational commitment, and both of that further influence customer-oriented service behavior together. The study helps organizations understand what can help their performance better and know the interaction between their employees and customer.

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