| 以品牌聯盟方式探討消費者對善因行銷態度的影響－以台灣觀光遊樂業為例=Exploring the Effect of Pre-image, Pre-reputation, and Alliance Fit on the Consumers' Attitudes toward the Cause-related Marketing--in the Context of Taiwan's Tourist Amusement Industry | 曹文琴,劉書婷 | Asian Journal of Arts and Sciences | 2卷2期 | 2010/6/1 |