+ 柯俊禎
柯俊禎在資料庫中的所有著作一覽
篇名作者刊名卷期出版年份
Exploring Relationship Marketing: How to establish a Trustworthy Relation with Customer by Examining Service Quality Gaps=關係行銷之探究：如何從消費認知之差異中建立信賴關係Yale Wang, James Jim-Chen Ko, Tsou Chen-Chung,王言,柯俊禎,鄒建中蘭陽學報 11期2002/3/1