| THE SHORT- AND MEDIUM-TERM IMPACT OF PLACEMENT MARKETING ON VIEWERS' PRODUCT AWARENESS, PURCHASE INTENTION, PRODUCT RECALL, AND PRACTICAL PURCHASE BEHAVIOR=置入性行銷對觀眾之產品意識、購買欲望、產品再憶度及實際購買行動中、長程的影響 | Cheng-Ji Lai,Mei-Ru Huang,賴政吉,黃美儒 | 科技學刊－人文社會類 | 22卷1期 | 1992/1/1 |