| The Study of Brand Image, Brand Loyalty and Purchase Intention with Customer Online Review as Moderating Effect: Research on the Baking Industry in Malaysia=品牌形象、品牌忠誠度、購買意願及網絡評價為干擾變數之關係－以馬來西亞烘焙產業為例 | Hsin-Kuang Chi,Zhi-Hai Peng,紀信光,彭志海 | 管理科學研究 | 14卷1期 | 2003/12/1 |