| 客觀環境知識和漂綠廣告宣告對知覺漂綠與生態印象的交互作用=Is it real green adverting? The interactive effect of objective knowledge of environment and greenwash adverting claim on perceived greenwash and ecological image | 林靜儀,邱怡熏,周淑芬,Ching-Yi Lin, Yi-Hsun Chiu, Shu-Fen Chou | 全球商業經營管理學報 | 13期 | 2009/9/1 |