| 探討智慧型手機之產品特性、品牌形象、網路口碑與購買意願之影響－以Iphone為例=A Study Discuss the Impact of Smartphone, Product Characteristic, Brand Image, Internet-Word of Mouth and Purchase Intention-Taking Iphone as an example | 紀信光,陳皓楦,Hsin-Kuang Chi, Hao-Xuan Chen | 管理科學研究 | 14卷1期 | 2003/12/1 |