| 消費者對制度信任、知覺價值、態度、主觀規範對購買意圖的影響─以生產追溯二維條碼(QR CODE)為例=The Effects of Consumers' Institutional Trust, Perceived Value, Attitude and Subjective Norm on Purchase Intention: A Case Study of QR Code for Traceability | 林謙和,周秀蓉,Chien-Ho Lin, Hsiu-Jung Chou | 正修學報 | 34期 | 1998/7/1 |