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銀髮族購買戶外用品之口碑傳播因素及購買行為因素之研究=A Study of Word-of-Mouth Disseminating Factors and Purchasing Behavior Factors to Purchase Outdoor Appliances for the Elderly王俊明,紀孟宜南開學報 10卷2期2003/9/1
影響銀髮族購買戶外用品口碑傳播因素量表之編製=Development of the Inventory of Affecting Word-of-Mouth Disseminating Factors of Purchasing Outdoor Appliances for the Elderly紀孟宜,王俊明南開學報 9卷2期2003/9/1
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