篇名 | 作者 | 刊名 | 卷期 | 出版年份 |
探討服務品質、體驗行銷、購買意願對再購意願的影響-以3C產業為例=The Effect of Service Quality, Experiential Marketing, Purchase Intention and Repurchase Intention--A Case Study of 3C Industry | 紀信光,蘇敬軒,Hsin-Kuang Chi, Vincent Soo Ming Xuan | 管理科學研究 | 15卷1期 | 2003/12/1 |
探討健康認知、生活型態、飲食行為對購買意願的影響-以健康餐為例=The Study of the Influence of Health Awareness, Lifestyle, and Dietary Behavior on Purchase Intention--A Case Study of Healthy Meal | 紀信光,戴潔琳,Hsin-Kuang Chi, Jie-Ling Tay | 管理科學研究 | 14卷2期 | 2003/12/1 |
消費者的知覺易用性、使用態度對使用意願之影響-便利性為干擾變數=Customer's Perceived Ease Of Use, Attitude Toward Using on Usage Intention: Moderating Effect of Convenience | 紀信光,蘇鈿軒,Hsin-Kuang Chi, Franco Soo Zhi Xuan | 管理科學研究 | 14卷2期 | 2003/12/1 |
探討智慧型手機之產品特性、品牌形象、網路口碑與購買意願之影響-以Iphone為例=A Study Discuss the Impact of Smartphone, Product Characteristic, Brand Image, Internet-Word of Mouth and Purchase Intention-Taking Iphone as an example | 紀信光,陳皓楦,Hsin-Kuang Chi, Hao-Xuan Chen | 管理科學研究 | 14卷1期 | 2003/12/1 |
The Study of Brand Image, Brand Loyalty and Purchase Intention with Customer Online Review as Moderating Effect: Research on the Baking Industry in Malaysia=品牌形象、品牌忠誠度、購買意願及網絡評價為干擾變數之關係-以馬來西亞烘焙產業為例 | Hsin-Kuang Chi,Zhi-Hai Peng,紀信光,彭志海 | 管理科學研究 | 14卷1期 | 2003/12/1 |
Does Salary Matter? Role of Salary in the Effects of Corporate Image on Organization Attraction=薪資重要嗎?探討薪資如何調節企業形象對組織吸引力之影響 | Hsin-Kuang Chi, Yu-Cheng Shih, Yan-Ting Lai | 管理科學研究 | 11卷1期 | 2003/12/1 |