篇名 | 作者 | 刊名 | 卷期 | 出版年份 |
探討服務品質、體驗行銷、購買意願對再購意願的影響-以3C產業為例=The Effect of Service Quality, Experiential Marketing, Purchase Intention and Repurchase Intention--A Case Study of 3C Industry | 紀信光,蘇敬軒,Hsin-Kuang Chi, Vincent Soo Ming Xuan | 管理科學研究 | 15卷1期 | 2003/12/1 |
探討健康認知、生活型態、飲食行為對購買意願的影響-以健康餐為例=The Study of the Influence of Health Awareness, Lifestyle, and Dietary Behavior on Purchase Intention--A Case Study of Healthy Meal | 紀信光,戴潔琳,Hsin-Kuang Chi, Jie-Ling Tay | 管理科學研究 | 14卷2期 | 2003/12/1 |
消費者的知覺易用性、使用態度對使用意願之影響-便利性為干擾變數=Customer's Perceived Ease Of Use, Attitude Toward Using on Usage Intention: Moderating Effect of Convenience | 紀信光,蘇鈿軒,Hsin-Kuang Chi, Franco Soo Zhi Xuan | 管理科學研究 | 14卷2期 | 2003/12/1 |
探討智慧型手機之產品特性、品牌形象、網路口碑與購買意願之影響-以Iphone為例=A Study Discuss the Impact of Smartphone, Product Characteristic, Brand Image, Internet-Word of Mouth and Purchase Intention-Taking Iphone as an example | 紀信光,陳皓楦,Hsin-Kuang Chi, Hao-Xuan Chen | 管理科學研究 | 14卷1期 | 2003/12/1 |
The Study of Brand Image, Brand Loyalty and Purchase Intention with Customer Online Review as Moderating Effect: Research on the Baking Industry in Malaysia=品牌形象、品牌忠誠度、購買意願及網絡評價為干擾變數之關係-以馬來西亞烘焙產業為例 | Hsin-Kuang Chi,Zhi-Hai Peng,紀信光,彭志海 | 管理科學研究 | 14卷1期 | 2003/12/1 |
第三方支付真的好用嗎?-以知覺風險為干擾變數=Is Third Party Payment Really Easy To Use?--The Moderating Effect of Perceived Risk | 紀信光,賴彥廷 | 經營管理論叢 | 13卷1期 | 2005/6/1 |
十二年國教實施後嘉義區高中入學制度分析=Analysis of High School Entrance System 12-Year Basic Education Implementation in Chiayi District | 紀信光,江哲慰,賴彥廷 | 經營管理論叢 | 11卷1期 | 2005/6/1 |
服務品質、工作態度、顧客忠誠度、顧客滿意度關係之研究-以嘉義地區銀行往來客戶為例=An Investigation of Correlations Among Service Quality, Job Attitude, Customer Loyalty and Customer Satisfaction--An Examples of Banking Industry in Chiayi County | 紀信光,袁淑芳,趙偉智 | 管理科學研究特刊 | 6期
(2014) | 2005/12/1 |
非營利組織的轉換型領導、組織文化與員工工作滿足對組織績效影響─以社福慈善基金會為例 | 紀信光,余秋慧,陳佳雯 | 非營利組織管理學刊 | 5期 | 2003/4/1 |
The Effects of the Economic Development and Demographic Change on the National Savings in Taiwan | 葉惠仁,紀信光,呂季芳 | 管理科學研究特刊 | 2期(2007) | 2005/12/1 |